Be#Nitesco / Magazine / Events
July 2022
After the Salone del Mobile – Considerations and reporting

The Salone del Mobile was back in presence, thus reminding us of the value of meeting with people and talking to them face to face. For us in particular, this was a very special year, namely we participated for the first time as exhibitors in the pavilions of Milan - Rho Fiera.

The Salone del Mobile and, generally speaking, the Milan Design Week, are a real point of reference for design and architecture.
Now, after the event, it is time for reporting and feedback. You can read more to find out the results.

Our booth, which was designed by the architect Simone Micheli, was the meeting point between our proposals and many new prospects and customers. The public of visitors gave us very positive feedback, especially regarding the level and quality of the products on display. Most of them were impressed by the particular harmony of shapes and colours as well as by the high-quality of the products, with their refined design and unusual features.
Specifically, the uniqueness was perceived in proposing elements characterized by complex shapes to be made with steel - for example, the Clessidra and Balestra collections - or by the special finish of the plastic components, that looked like leather for their special processing – like the Quitllet chair.

Therefore, we are proud and happy to say that the essence of Nitesco International was duly acknowledged in our main distinctive trait, namely the search for innovative materials and products.

The positive feedback given by the participation to this event was also reinforced by the combination with other parallel activities, such as the creation of BIM files of our products and the presence at the Fuorisalone, that gave us great visibility towards architects and Interior Designers.  The confirmation to the above is the number of visualizations of our company profile and products reported on social media and, especially, on Archiproducts, which grew considerably in the weeks after the fair.

From the data that we collected and that are referred to products downloads, we could deduce that the CLESSIDRA collection, in particular the coffee table, seemed  to be the item that received the biggest number of visualizations and for which more information and BIM/CAD files were downloaded, together with the QUITTLET chair and the BORDEAUX living table.

Thus, as a whole, the above data represent a confirmation of the most varied impressions collected during the Salone and also tell us about the taste of the professionals in the field of design and architecture. Indeed, these are important indications on the most popular features of the market and in which product areas Nitesco International will have to strive to always comply with the trends of the moment or be an effective trend-setter of products.