The period that goes from the beginning of September, after the return from the summer holidays, until the end of October represented a real "tour de force" for the entire commercial and marketing department at Nitesco International, which was engaged in participating in two very important trade fairs of international level, namely SIA in Rimini and HOST 2021 in Milan.
International exhibitions represent a fundamental step in achieving the objectives set when Nitesco International was born, namely internationalization and growth in the Hospitality field.
We attended the SIA in Rimini, adhering to the project called BLUM SPA of the architect Simone Micheli, in cooperation with a large number of companies. The theme of the booth, conceived by the architect Micheli himself, contextualized the concept of well-being in the world of Hospitality.
We have a special consideration for this aspect, of which we have become interpreters with our new collections Clessidra, Slim and Circus Evolution.
Our new creations have generated great interest and have been appreciated by all visitors, thus creating many opportunities with new Italian and foreign contacts.
The participation at the HOST Exhibition in Milan represented the first official event in which Nitesco International was present as "Title Sponsor".
To all intents and purposes, this event can be considered as the company's debut to this trade fair and the official presentation of the new name and Logo.
The booth, designed by the Design & Communication studio IDP, was inspired by the minimal design of the logo and the strong personality of its shape.
The new products on display and the new finishes have sparked the keen interest of hundreds of guests who visited us, thus transforming dozens of occasional visitors into new contacts.
Fairs are passion for us but... they are a never-ending story!
Indeed, the return to our routine represented a new beginning, with the follow-up that is still going on and the planning activity for the participation to new important events!
Nitesco International never stop!