{"id":45871,"date":"2025-08-04T11:07:27","date_gmt":"2025-08-04T09:07:27","guid":{"rendered":"https:\/\/nitesco.it\/magazine\/fiere-che-passione\/"},"modified":"2025-08-04T11:07:27","modified_gmt":"2025-08-04T09:07:27","slug":"fiere-che-passione","status":"publish","type":"magazine","link":"https:\/\/nitesco.it\/en\/magazine\/fiere-che-passione\/","title":{"rendered":"Fairs what a passion!"},"content":{"rendered":"<p>The period between the beginning of September, the return from the summer vacations, and the end of October represented a real &#8220;tour de force&#8221; for the entire sales and marketing structure of Nitesco International, which was busy participating in two very important trade fair events of international caliber and interest: the SIA in Rimini and the HOST in Milan.<\/p>\n<p>International trade fairs represent a milestone in the achievement of the goals laid behind the birth of Nitesco International, which it should be remembered are internationalization and growth in the Horeca world.<\/p>\n<p>At the SIA in Rimini, we attended, adhering to the BLUM SPA project by archistar Simone Micheli, in collaboration with a large pool of companies. The exhibition theme, conceived by the architect Micheli himself, contextualized the concept of wellness in the world of hotellerie.<br \/>A concept dear to us and of which we made ourselves interpreters with our new products from the Hourglass, Slim and Circus Evolution collections.<br \/>The new creations received great interest, and were appreciated by all visitors, generating many opportunities and new Italian and foreign contacts. <\/p>\n<p>Participation, on the other hand, at the HOST in Milan represented the first official event in which Nitesco International attended as &#8220;Title Sponsor.&#8221;<br \/>This event, for all intents and purposes, can be considered as the company&#8217;s trade show debut and the official presentation of the new Logo.<br \/>The booth, designed by <a href=\"http:\/\/www.idealprint.it\">IDP design&amp;communication<\/a> studio, was inspired by the minimal design of the Logo and on the strong personality of its shapes.<br \/>The new products on display and the new finishes presented ignited keen interest from the hundreds of guests who visited us, turning dozens of occasional visitors into new contacts.<\/p>\n<p>Fairs may be a passion but&#8230;they never end!<br \/>In fact, the return was a new beginning, with follow up still ongoing and planning activities to participate in new important events!<\/p>\n<p>Nitesco International never stop!<br \/>Stay Tuned<\/p>\n","protected":false},"featured_media":44008,"template":"","class_list":["post-45871","magazine","type-magazine","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fairs what a passion! 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